Five formats for one listing. Four camera moves that cover almost every shot. Hooks built to actually get a comment, not just a view. Everything it takes to turn one listing into a week of content.
People decide whether to keep watching in the first second. Open on the best angle of the house and let the property do the talking. Save you for the walkthrough.
Open wide on the home's strongest exterior angle. Let the house make the first impression before you say a word.
A selfie of your face, or a shot standing right in front of the door. That's the fastest way to lose the scroll.
Shooting a listing once and moving on leaves a lot on the table. Rotate through these five and one listing turns into a week of content instead of a single post.
A simple walkthrough with text on screen and a voiceover doing the talking. Open on the most striking part of the house, never the front door. Tease the best features, hold back the details, and never give the address upfront. Making them comment for it is what triggers the algorithm and starts the conversation.
No voiceover, no on-camera talking. Just clean, quiet clips of the home paired with on-screen text and the right music doing the emotional work. Nothing pulls a viewer out of a scroll faster than a shot that just feels calm and expensive.
Same walkthrough concept, but you're on camera. Your face, your energy, your personality. People aren't just seeing the house, they're seeing you. This is the format that builds trust fastest and it's where your personal brand actually gets built, not just the listing.
Walk the entire property once, front door to backyard, then push the footage to 3x speed in the edit. It's the fastest way to show off a full floor plan without losing anyone halfway through, and it reads as effortless even though it's one continuous take.
Higher production, drone shots, clean transitions. Not always possible, and it doesn't need to be. But when you can pull it off without overpaying for it, the results are on another level.
Lock these in and every listing you shoot from here on is ready to go. You shouldn't be thinking about settings on-site, only about the shot.
4K at 30fps. Nothing lower.
Action mode if you want it steadier, normal mode is fine otherwise.
Off. It keeps color consistent once you're editing.
Leave it unlocked so it adjusts room to room.
0.5x ultra wide, by default. You'll rarely need anything tighter.
Pull it down slightly, about −0.3, to protect bright windows.
You don't need a gimbal to make a listing video feel intentional. These four camera movements cover almost everything you'll ever need to shoot.
The simplest move. Step through a doorway or ease backward out of a room to reveal it.
Stand still and rotate left or right. Great for wide rooms where the walk isn't needed.
Lunge from one leg to the other while panning across, keeping the subject centered the whole time.
Keep the phone level and glide it straight across, like it's riding an actual slider track.
A $3M modern build and a cozy starter home should never share a track. Match the music to what the property is actually selling.
Elegant, upbeat, a little cinematic.
Warm, easy, unhurried.
Subtle instrumental, nothing distracting.
Something with a little twang and space to breathe.
These are pulled straight from the IAM hook formulas, rebuilt for listing videos specifically. Swap in your real details. Say them the way you'd actually talk, not the way it reads on the page.
A great shot and a great hook still need somewhere to land. If you're already running keyword automation on your videos, skip this. If you're not, this is the fastest thing on this page to actually set up, and it's the difference between a video that gets views and one that gets a DM.
Keep the keyword short and easy, second grade reading level, under five characters if you can. Something simple enough to type without thinking twice. And be specific about what they're getting. "Comment LEMON for the full video and info" tells them exactly what shows up in their DMs. Vague words like "Comment INFO" get ignored.
The second someone comments your keyword, the DM opens itself. No app to check, no missed comment. It's already moving before you've seen your phone.
Don't drop the address on the first message. Ask what they're actually looking for, timeline, area, budget range. It reads as helpful, not gatekept, and it filters out the people who were never going to buy.
Once someone's qualified themselves in the conversation, the ask is small. You're not pitching a stranger, you're scheduling someone who already raised their hand twice.
Five formats, four moves, a hook that earns the comment, and somewhere for that comment to go. That's the listing side handled.